Moderating Effects of Knowledge Of Business Globalisation on the Relationship between Change Attitude of Kano Agribusiness Entrepreneurs and Noncompetitive Agribusiness

Muhammad Baffa Sani, PhD

Department of Business Administration & Entrepreneurship, Bayero University, Kano-Nigeria


This study examines a moderating effect of knowledge of business globalisation on a relationship between change attitude of Kano agribusiness entrepreneurs (ABEs) and noncompetitive agribusiness subsector. Cross sectional survey and purposive sampling techniques were adopted, and a sample of 318 was drawn from a population of 1540 ABEs using Yamane’s sample selection formula; and hierarchical regression analysis was used in analysing the data. The study discovered Kano ABEs’ knowledge of business globalisation to have a significant moderating effect on the relationship. Hence, the study recommends the enhancement of Kano ABEs’ knowledge on ‘realism’ of business globalisation and its impact on domestic businesses, which can be achieved through frequent trainings and sensitisation programmes, to enable the ABEs generate insights into the changing nature of business and ways of effective response as well as acquire the necessary skill for competing in the globalised world and build business strategy from a global mindset. Full Text

Keywords: Knowledge, Business globalisation, Change, Agribusiness and Noncompetitive.

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