Strategic Role of Alliance Orientation on Performance of Nigerian Public Universities

Mukhtar Shehu Aliyu

Department of Business Administration and Entrepreneurship

Bayero University, Kano – Nigeria.

Rosli Mahmood

School of Business Management

College of Business, Universiti Utara Malaysia

Yeoh Khar Kheng

School of Business Management

College of Business, Universiti Utara Malaysia

aliyumukhtarshehu@gmail.com, msaliyu.bus@buk.edu.my

*Corresponding Author

Abstract


The present research is aimed at determining if there is significant relationship between alliance orientation strategy and performance of Nigerian public univerisities. In testing the relationships, data were collected from five hundred and eleven academic leaders of thirteen (13) public universities in northwestern part of Nigeria, through drop and pick questionnaires. Data were analyzed using partial least square structural equation modeling. The results reveal significant and positive relationship between alliance orientation and performance of Nigerian public univerisities. These findings emphasize the importance of adopting the partnering and alliance oriented strategies among the public universities in Nigeria, for their success and these would help in gaining competitive advantage over others and reap higher performance. They could also anticipate future threats and seek out opportunities for further expansions in their activities. Conclusion and future research direction is provided toward increase in university performance. Full Text

Keywords: Alliance orientation, performance, public universities, Nigeria.

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